Top Business Finance & Solutions Apps in Kenya Q1 2025

In the first quarter of 2025, the top business finance and solutions applications in Kenya showed varied performance trends across downloads and active users, as reported by Sensor Tower.

M-PESA for Business experienced consistent weekly downloads, starting at approximately 5.8K and peaking at 8.7K in early March. The app maintained a strong base of weekly active users, growing from 196K to over 240K by late February before stabilizing around 215K at the end of March.

BillUp: Easy Invoice Maker saw a significant spike in weekly downloads, reaching a high of 10.4K in mid-January, but this momentum slowed to around 1K by March. Active users mirrored this trend, increasing from 1.3K to over 12K in January, followed by a slight decline to about 9.3K towards the quarter's end.

Kopo Kopo - Payments and Loans maintained a steady download rate, fluctuating between 1.6K and 2.9K weekly. Despite the consistent downloads, there was no data available for active users.

PayPal Business maintained stable weekly downloads, averaging around 1.8K, with a slight dip to 1.5K at the end of March. Active users remained fairly constant, starting at 7.6K and ending slightly lower at 7.5K.

Accounting App - Zoho Books showed consistent weekly downloads, ranging from 1.5K to 1.9K. Weekly active users increased gradually from 4.5K to over 5.2K by the end of March, with revenue peaking at $147 in mid-February.

These insights provide a glimpse into the dynamic landscape of business applications in Kenya, with more detailed analytics available from Sensor Tower.